Wandieville's Agriculture, Nutrition Programmes Reach 52,000 Farmers, 29 Million Households

News in Brief:

— Wandeville claims its agriculture, nutrition and livelihood interventions have reached 29.4 million households, 45,238 farmers and 52,176 small businesses across 22 states, creating 187,090 jobs.

— The organisation plans to expand across Africa while deepening work in nutrition, seed marketing, livestock and livelihood opportunities for women and young people.

Wandeville, a social marketing and development communications company, says its programmes have created 187,090 jobs and reached more than 29.4 million households. They supported 45,238 farmers and 52,176 small businesses across 22 states.

Speaking at its 10th anniversary event themed "Connecting Agriculture, Nutrition and Communities," Wandeville CEO Yewande Kazeem said the organisation had grown from an agricultural storytelling platform into a development partner working across agriculture, nutrition, markets and communities.

Telling Farmers’ Stories and Driving Change

Kazeem said she had experienced how agriculture could create jobs, support families and influence communities in Kano and Calabar. Still, she found that farmers and other food-system actors were often overlooked.

Driven by the experience, Wandeville moved beyond storytelling into social marketing, behaviour change, market development and project implementation.

Its initiatives include Abinci Fes-Fes, which promotes food safety in traditional markets; Eggs Make Kids, which links nutrition messages with mothers, children and vendors; and Eat Korrect, which encourages healthier household food choices.

Its NutriKids Lab programme uses schools to promote nutrition education and appreciation of African fruits and vegetables. The initiative recently received international recognition through the HundrED Spotlight on Planetary Health Education.

Seed, Nutrition Remain Key Priorities

Kazeem said Wandeville had also supported women and young entrepreneurs through biofortified foods such as Vitamin A maize and cassava, while advocating for Nigeria’s Plant Variety Protection law and promoting improved seed technologies.

NASC Director-General Fatuhu Mohammed called for stronger links between seed companies, farmers and markets, stressing that access to quality seed must be matched by demand creation and farmer education.

Meanwhile, Nutrition International’s Content Director, Dr Osita Okonkwo, warned that malnutrition remains a major national challenge, with about five million children affected.

He called for stronger action on food insecurity, access to farmland, nutrition assistance and treatment for severely malnourished children.

Looking ahead, Kazeem said Wandeville plans to expand beyond Nigeria, create more livelihoods and deepen its work in nutrition, seeds and livestock across Africa.